Platinum Member located in the UK
Join Date: Nov 2012
Nominated 9 Times in 16 Posts
TOTW/F/M Award(s): 32
Thanked 1,445 Times in 1,200 Posts
I've only bought a brand new vehicle once (my Harley Davidson) and at that time (1991) all official UK dealerships had to supply the motorcycle at exactly the same list price as each other also. However each dealer was still free to include incentives in the deal eg (discounted accessories & free fitting, free service, free gloves & t-shirt etc).
So although the list price was the same the actual final price and deal bundle you could gain would be different between competing dealers.
Currently in Renoir White's garage:
Renault Trafic 1.7 Petrol Vauxhall Astra 1.4i & in bits Triumph Bonneville T140E & H-D XLH1200