As industry/commerce becomes more globalised, market forces/exchange rates take more importance. Its becoming more apparent that there will be three types of automotive company; The large global conglomerate; The added-value niche player; and partnerships between the first two.Hey , i work at land rover and it's a very very worrying time for all . I can fully appreciate that.
Jag don't make money ! And with their olde world styling, and out of touch product range, probably never will - there just isn't that many fifty-plus buyers who wouldn't choose German.
Land Rover makes millions EVERY YEAR ! Yes, but its only with the launch of the current Discovery and Freelander that the products aren't at the bottom end of the warranty/customer satisfaction tables.
WHO WANTS JAG WITHOUT THE CARROT.......NO-ONE ! Mercedes Benz springs to mind, since they have seperated from Chrysler/Jeep. But they would probably want both companies.
ANOTHER BLOW FOR INDUSTRY